What’s SEO? A lot of people are unsure about the importance of SEO, or search engine optimization to their website. Essentially, you need your website to be found by potential customers. Good SEO brings potential customers to your website.

93% of online experiences begin with a search engine

This is a well known and vital statistic to know about why you need SEO – 93% of online experiences begin with a search engine. That means that just about everyone is starting off by using Google, Yahoo, or Bing to find what they’re looking for on the internet. What SEO does is optimize your website to rank as high as possible on those search engines.

Think about it – most of your potential customers don’t know the name of your business. So they’re just searching on Google using a search term like “local hvac companies” or “WordPress expert”. When they search for that, you want your website to be #1.

There are dozens if not hundreds of different businesses in your area that are fighting for the same customers. Because most people will not scroll past the first page of Google, that means that it’s very important to be on that first page.

75% of users don’t even scroll past the first page of the SERPs

If you’re not on the first page of the search engine results page, you’re not as likely to get found. 1 in 4 users will move on to the next page, but you want to play the odds and be on page 1.

Good SEO helps get your website to where it needs to be on the first page. It also will put your website at the top of the page so that you get found before anyone else.

The concept of “if you build it, they will come” does not apply to websites. A good website needs to be properly formatted with title tags, meta description, URLs, efficient coding, header tags and image alt text.

Contact Fresh Look today if you want to talk about how we can help your website’s SEO!