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Search Engine Optimization

Results That Matter

When you need to drive traffic to your website, there is none better than search engine optimization. The SEO experts at Fresh Look Web Design have been getting websites to the top of Google for over 10 years.

Google changes so quickly that it’s never easy to optimize a site. “Meta keywords” no longer play an impact. The rules have changed, and honestly it’s for the better.

The best and truly ONLY way to optimize your website is to start with content.

Content is King

There’s an old saying among SEO geeks that “Content is King”. This is even more true today than it was 15 years ago.

The best way to show up well on Google is to have unique, new, engaging content.

What is SEO?

SEO, or search engine optimization, is optimizing a website’s content so that it ranks more favorably with Google and the other search engines. Doing so naturally drives more traffic to your website. If you have an HVAC company, you want to rank well when users search Google for “HVAC companies near me”.

Why is it important?

People are shopping online like never before. Organic SEO is a vital piece of your online web presence. Everyone is on their phone, and if they can’t find you online, you might as well not exist.

How much does it cost?

The cost of SEO depends on what your goals are and what the industry is. Are you in a competitive field with hundreds of other websites vying for the same positioning? Do you have a smaller market with only local competition that is putting less focus on their website? We can do a couple hours of SEO improvements, a full SEO package, or monthly SEO.

How do I know if I need SEO?

Putting a lot of dollars into your website’s organic SEO isn’t necessarily for everyone. Most non-profits are not very concerned about their SEO, although some are.

The best way to tell if you need SEO is to have us do a free site review of your website. Our site review will give you some insights on where you can improve, and how difficult will it be for you to climb the ranks.

Results matter, so putting needless dollars into a website that either doesn’t need to be optimized, or doesn’t have a lot of room for improvement, isn’t smart.

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Who We Are

Fresh Look Web Design is a Hampton Roads web design company that specializes in helping our clients achieve their business goals online.

We don't just create great websites. We help our clients know how to use them. Whether it's through email newsletters, social media, SEO, blogging, shopping carts, or online reputation management software, we have the experience and expertise to make sure you are getting the most from your website and online presence.

We also provide articles each month with helpful tips and information about web design, SEO, and other internet marketing ideas.