Improve Organic SEO with Local Directories

Getting your website to rank well with Google and the search engines is obviously very important.

But how do we achieve that? There are lots of different ways such as blogging and organic search engine optimization. Another good way to improve your website's SEO is through building your website’s digital footprint through local directories.

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Why Your Website Needs an SSL

SSL, which stands for Secure Socket Layer, is a standard security technology that is used on websites to make them encrypted. It encrypts the information your browser sends to the server.

In a nutshell, an SSL is what you install on a website when you want your website and your users to be kept safe and secure. It's what you see at the top of your browser that makes it HTTPS instead of HTTP.

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Should I bother setting up a Facebook business page?

Is it worth it to create a Facebook page for your business or non-profit? My answer is always yes. Here's why:

1. Risk vs. reward. What's the risk? 1 or 2 hours of your time that ends up being wasted. What's the reward? 1 or 2 hours of your time that gets a few referrals.

2. I say 1 or 2 hours...to really have an awesome Facebook page you should spend more time on it to maximize it's potential. But you don't have to. Maybe you just want to put in a small investment of time to get it going...that's totally fine.

3. Even if you get no referrals, having a Facebook business page makes you look legit. If you're a start-up this is especially important.

4. If you don't have a website yet you absolutely need a Facebook page. The point is that you need SOMETHING on the internet for people to find information on you. A website is the best way, but a Facebook page is a good (cheap) way also.

5. You're not just reaching your friends, but also the friends of your friends. Your reach can get pretty big if you can get people to interact with your page.

6. Even if you also have a website, a Facebook business page will help let people know what's going on with your business. Lots of people spend lots of time on Facebook.

7. Your website and Facebook page can work together. Check out our article on Facebook's "Like" button.

8. If you have the right business, a Facebook page can be HUGE. Some good "Facebook page friendly" industries are:

• photography (people love to share pictures on Facebook)
• dining (people love to talk about food on Facebook)
• tourism
• anything with a cause - politics, breast cancer, etc. Stuff that people like to talk about or share stories

Hopefully we've convinced you that a Facebook page has the potential to help your business. Let us know if you need help getting started. Good luck!

Related Articles

• Create a Facebook page for Business
• Use Facebook's Like Button
• 5 Easy Ways to Enhance Your Website