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Improve Organic SEO with Local Directories

Getting your website to rank well with Google and the search engines is obviously very important.

But how do we achieve that? There are lots of different ways such as blogging and organic search engine optimization. Another good way to improve your website's SEO is through building your website’s digital footprint through local directories.


Why Your Website Needs an SSL

SSL, which stands for Secure Socket Layer, is a standard security technology that is used on websites to make them encrypted. It encrypts the information your browser sends to the server.

In a nutshell, an SSL is what you install on a website when you want your website and your users to be kept safe and secure. It's what you see at the top of your browser that makes it HTTPS instead of HTTP.


3 Keys to Effective Websites

Anyone who has a website wants to make it as effective as possible. This means generating new business, keeping current business, selling products, etc. So how do we make our websites effective?

1. Professional, stunning, beautiful design

A great looking website will add loads of credibility to your business. On the flip side, there's nothing worse than a shoddy, homemade looking website which reflects poorly on the business. Your website has to LOOK really good.

2. User friendly design

Not only must your website look really good, but it needs to be easy to use. "Intuitive" is always the word that we use in the industry. Here's some important things your website should do when someone pulls it up for the first time:

  • Load quickly
  • Make it easy for the user to know what to do through call to action buttons
  • VERY easy to contact business (either by phone number at the top or lead form on home page)
  • No errors in functionality or content
  • Easy to click from page to page

Even if your website looks great, if users get frustrated it's not going to be effective.

3. Search engine friendly

Search engines offer nearly unlimited potential to your website traffic. A site we launched recently is now receiving almost 90% of it's total traffic through the search engines. If your website isn't getting any traffic through search engines then something needs to be fixed.

There are a lot of things you can do to get more search engine traffic even without hiring a professional, providing you can edit your own website. The most important way (and least technical), is adding more content to your website. So if your business is lawn care, write a page that talks about how to get your grass to grow in the fall. Search engines love that type of thing.

A few other ways to make your website more search engine friendly are:

  • Using text instead of images
  • Having descriptive title tags
  • Linking to your site from social media
  • Putting important keywords in your main header (h1) tag

If you want to read about some more SEO tips in detail you can read our Easy SEO Checklist article.

We hope these 3 Keys to Effective Websites help you and your business. The important thing is to remember to evaluate your website regularly on all three aspects. It takes work but it's worth it!

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